Wednesday, October 14, 2009

Brand of the Week 9: Atelier LaDurance


Company: Atelier LaDurance

Website: www.atelierladurance.com

About: The founder of Atelier LaDurance is an avid fanatic for vintage denim jeans, as the denim line conveys this enthusiasm. Located in France, the brand reminds me of Hermes of denim, as everything is meticulously made by hand.

Why I like them: From what I can tell, the attention to detail. I am a sucker for it too. The products speak for themselves without having an absurd amount of advertising. The 'Weekend Bag' is something I aspire to owning for myself.

Where to buy:
Context Clothing
Cultizm

Notes: Each pair of jeans come with a repair kit featuring the following: Two 2-color brass buttons, a small piece of denim, a small piece of pocket lining plus a thimble.

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