Showing posts with label clothing companies. Show all posts
Showing posts with label clothing companies. Show all posts
Monday, September 7, 2009
Mercedes-Benz Fashion Week
Also known as the New York Fashion Week, the show will be held September 10th through the 17th for the upcoming Spring 2010 season. Throughout the week brands like DNKY to RVCA to Nicholas K will be on show to display their new items. I'll be posting videos and websites featuring a video of their products on the catwalk. When you have the time visit the NYFW homepage.
Thursday, August 20, 2009
Why I hate the term trendy
Trendy, how that word would bug me growing up. For a while the word was rarely used. Until recently it irritated me when I read in a forum, "I don't even think it looks trendy" in regards to a line of clothes from Harvard. Since then the word continues to agitate, even more so when I am at work.What does that even mean, "I don't even think it looks trendy?"
In middle and high school there is an eager interest for the pursuit of a superficial fad that will likely last a very short time. With such a brief shelf-life, how can it be so appealing knowing something that is so "great" will eventually be replaced by the next big thing? This might be reflection on their attention spans.
Working in retail the word haunts me, as anyone remotely youthful crave trends. Most of these are created by brands that are perceived as avant garde. Gradually these cooler ideas pick up momentum by mainstream companies for, well, mainstream customers. This harks back to a topic I did on Friday. Mainstream consumers shop at locations where things are readily available like shopping malls and department stores.
Malls are highly competitive because a certain amount of effort goes into luring customers to their products away from competition. Brands are always looking for ways to making money, in which if ideas are not generating the best option is to discreetly duplicate what is doing well for another brand to bring back some customers back. Maybe this is why shopping malls are supersaturated with trendy items that are either the same or similar nonetheless.
The idea of a company following a trend eventually leads to entire populations buying into these ideas. Ideas such as "Hey look, I read in this magazine this season scarfs are really in!" How and when did scarfs become so lame that it had to be revived by these so-called leaders of fashion (Express and Abercrombie & Fitch)? Really? The biggest suckers are the consumers.
In middle and high school there is an eager interest for the pursuit of a superficial fad that will likely last a very short time. With such a brief shelf-life, how can it be so appealing knowing something that is so "great" will eventually be replaced by the next big thing? This might be reflection on their attention spans.
Working in retail the word haunts me, as anyone remotely youthful crave trends. Most of these are created by brands that are perceived as avant garde. Gradually these cooler ideas pick up momentum by mainstream companies for, well, mainstream customers. This harks back to a topic I did on Friday. Mainstream consumers shop at locations where things are readily available like shopping malls and department stores.
Malls are highly competitive because a certain amount of effort goes into luring customers to their products away from competition. Brands are always looking for ways to making money, in which if ideas are not generating the best option is to discreetly duplicate what is doing well for another brand to bring back some customers back. Maybe this is why shopping malls are supersaturated with trendy items that are either the same or similar nonetheless.
The idea of a company following a trend eventually leads to entire populations buying into these ideas. Ideas such as "Hey look, I read in this magazine this season scarfs are really in!" How and when did scarfs become so lame that it had to be revived by these so-called leaders of fashion (Express and Abercrombie & Fitch)? Really? The biggest suckers are the consumers.
Friday, August 14, 2009
More than meets the eye
Working in retail opened my eyes to many facets to the clothing industry; greater insight to what I like and dislike about it. Some of it seems manipulative. Some of it appears to be honest. I am amazed how they all seem to be working together to create these 'trends' that are must-haves in our wardrobe today although in six-months time they will be discarded as 'yesterday.' Maybe it is the companies who are primarily found in malls who are teaming up. How is it that all these brands are releasing the same products at the same time? Maxi dresses. Fedoras. Gladiator-style footwear. Pastel-colored apparel. Gaudy shirts that are similar to Affliction and Ed Hardy. For a place where individuals can purchase clothing that will accentuate their individuality, does little to accomplish that. It seems to be more of a variety of the same things.
This is why I have been willing to quit purchasing at the malls and shop at local small businesses despite the price differences. Alright, where I live most small businesses do not cater to my preferences but there are certain items that catch my attention. All in all what I am getting at is buying clothes far away from the malls or department store will greater increase your chances of not looking like the same people (which is a lot) who shop at those locations.
This is why I have been willing to quit purchasing at the malls and shop at local small businesses despite the price differences. Alright, where I live most small businesses do not cater to my preferences but there are certain items that catch my attention. All in all what I am getting at is buying clothes far away from the malls or department store will greater increase your chances of not looking like the same people (which is a lot) who shop at those locations.
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